The essence of Naba Carni can be explained through four cornerstones.
Four areas that reflect the values of the company and the values of the Masina family, balancing ordinary, everyday action with excellence, transparency and trust.
Our Values
For a company that strives for excellence, transparency and trust
Our energy to make
People
A word whose profound meaning for Naba Carni translates into daily attention to people understood as consumers, employees and, more generally, those with whom one works or dialogues. A care for human value that becomes a wealth of vision and understanding.
Product
Meticulous precision with regard to product quality goes hand in hand with the centrality of the customer as the driving force behind production choices and processes that lead to the optimisation of the various stages, thus preventing them from being maximised while avoiding unnecessary waste.
Profit
For Naba Carni profit means utility and not just profit. Utility for distributors and consumers to be able to buy a high quality product controlled at every stage of production.
Planet
Attention and respect for the environment thanks to an increasingly virtuous production process, according to precise choices that have been progressively implemented over the last twenty years. Choices verified and confirmed by the certifications obtained. Because today it is no longer possible and acceptable to produce without caring about safeguarding the planet.